SEO Vs SEM Vs Adwords: Some Perspective

For website owners that want to get more exposure, you will reach a point where you compare SEO vs SEM vs Adwords. Each option comes with different benefits and challenges. And it is up to you to decide which of these channels you are going to use. However, if you are new to the scene, then everything could be a little overwhelming at first. Hence the reason for this article.

You can learn the fundamental details of each option from seo sydney From there, you can decide whether you are interested in utilizing any of them. More importantly, you will have a better idea of whether you should be investing any money. Even though all three channels can be very budget-friendly, you do not want to waste a dime if you do not have to.

The Basics Of SEO

Search engine optimization is probably the most affordable option. It is based on the passive effects associated with search engine rankings. It consists of tweaking your website and making it more visible to search engine platforms. Because the more visible it is to search engines, the higher it will rank.

The natural consequence of ranking high is that you will see a significant increase in organic traffic. Now, organic traffic is considered to be the most valuable source of traffic you get. Why? Organic traffic has a better chance of converting.

There are many SEO strategies you can use to give your website the edge. But you should also know this is an option that requires time. Building a site that can rank high does not happen overnight, although it can be very cost-effective and sustainable.

The Basics Of SEM

Search engine marketing is focused on running ads through search engine platforms. You do not need a website to use this option but is recommended to have some sales funnel ready nonetheless. Essentially, you pay search engines to get a spot on search engine results.

Yes, this is a way to skip the challenge of building a solid website. But these campaigns can get expensive if you are not targeted enough. If you want to get the most out of your SEM campaign, test your campaigns constantly, and make sure they convert the leads that are generated.

The Basics Of Adwords

Adwords is the marketing section for the Google search engine platform. Advertisers use it to appear at the top of search results, and it involves bidding on keywords. Naturally, this can be a very profitable option. But you have to approach it right. That means understanding your audience and creating effective ads.

Keep in mind that you are going to pay for every click. But getting a click does not mean you have a sale. So, use this option wisely and have an established budget ready.

A Final Thought

There are no rules that state you only have to use one or two options. All of these options are great and can prove to be very effective. It is simply a matter of working with your budget and getting clarity about how serious you take your website.…


Photography For Real Estate


According to forecasts by Gabriel del Castillo, consultant of the Softec real estate company, in 25 years more than 23 million new homes will be built in Mexico that will require a home. This makes the sector an attractive business and investment opportunity.

Added to this, it is one of the few sectors that managed to cope with the crisis of 2008. And is that as of November 2012, the country accounted for 492,616 housing loans -between traditional loans, remodeling or co-financing by Infonavit-. That is to say that, despite the global economic situation, people are looking for a place to live.

Based on data and trends, the conclusion is that the real estate industry will remain (even, could grow) during the following year. In that sense, the recommendation is that you take advantage of its growth by offering the photography service for real estate. The objective is to support the agencies in the professionalization of their sales kits and Web pages.


If you still do not have experience as an outdoor photographer, you will have to invest in a photography course with a monthly cost of approximately $ 2,700.

Nancy Lopez, an independent photographer, recommends starting with a semi-professional SLR camera, a tripod and a wide-angle lens that will help you achieve panning. “Do not invest in lights because what the buyer wants to see are environments similar to reality, not large productions,” he says.

Make alliances with real estate agencies; this will allow you to work by project and manage the business either part-time or on weekends. Another option to become a client is to look for real estate brokers and offer packages of five to 10 images per property.

“An initial price per image can be $ 150; however, you have to consider other factors, such as in which area the property is located and how many takes you can make during a session, “says Nancy. Finally, remember that to collaborate with sizeable real estate you have to offer invoices or receipts of fees.…


Take Care Of The Setting

Every detail is essential in architectural photography and determinant for the end customer. Therefore, as a photographer, we must always look for a way to give life to the place, move a piece of furniture, a chair or a rug to create depth and give this effect.

Give Importance To Light

A professional regularly schedule the session of a villa on a full day to make the most of the natural light that the day offers us. The early morning or sunset are the best times to take a picture as they bring adorable colors and shadows. However, in indoor and outdoor photography, it brings several artificial lights to highlight the elements or spaces that contrast with daylight or internal light.

Edit Your Photos

After each session, we recommend retouching and editing your photos. Saving your pictures in RAW will allow you to play with the temperature and thus obtain brighter colors. Photoshop or any other photo editing software will enable you to also play with contrasts or brightness to reach a balance.

Photography is something that requires a lot of experience, and the most recommended and essential thing to take good photography is practice. It does not matter if you need 20 photos to achieve the one you wanted because the next time, you will be better able to resolve this situation. The important thing is to learn and always try to excel.