According to forecasts by Gabriel del Castillo, consultant of the Softec real estate company, in 25 years more than 23 million new homes will be built in Mexico that will require a home. This makes the sector an attractive business and investment opportunity.
Added to this, it is one of the few sectors that managed to cope with the crisis of 2008. And is that as of November 2012, the country accounted for 492,616 housing loans -between traditional loans, remodeling or co-financing by Infonavit-. That is to say that, despite the global economic situation, people are looking for a place to live.
Based on data and trends, the conclusion is that the real estate industry will remain (even, could grow) during the following year. In that sense, the recommendation is that you take advantage of its growth by offering the photography service for real estate. The objective is to support the agencies in the professionalization of their sales kits and Web pages.
If you still do not have experience as an outdoor photographer, you will have to invest in a photography course with a monthly cost of approximately $ 2,700.
Nancy Lopez, an independent photographer, recommends starting with a semi-professional SLR camera, a tripod and a wide-angle lens that will help you achieve panning. “Do not invest in lights because what the buyer wants to see are environments similar to reality, not large productions,” he says.
Make alliances with real estate agencies; this will allow you to work by project and manage the business either part-time or on weekends. Another option to become a client is to look for real estate brokers and offer packages of five to 10 images per property.
“An initial price per image can be $ 150; however, you have to consider other factors, such as in which area the property is located and how many takes you can make during a session, “says Nancy. Finally, remember that to collaborate with sizeable real estate you have to offer invoices or receipts of fees.